Meaningful change starts by meeting behavior at it's source, not simply once it reaches the surface.
Behavior is the part we can see. Bloom looks at everything that comes before it—the person, their experiences, environment, relationships, skills, needs, and the context shaping what eventually reaches the surface. Because behavior is never the whole story.
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Latest From Bloom
Perspective 05: The Missing PieceWhat if the moment we call the "antecedent" isn't actually where the story begins?One of the first things we're taught in behavior analysis is to identify what happened immediately before a behavior. It's an important place to start—but it's rarely where the story actually begins.By the time behavior reaches the surface, we're often witnessing the final domino, not the first. The real story has usually been unfolding quietly through relationships, learning history, predictability, communication, sensory experiences, and everything else that never makes it onto an ABC data sheet.Because behavior doesn't begin with behavior. It begins with everything that made the behavior make sense.
Behavior Clarity
There’s usually more influencing behavior than what happened immediately before it.Behavior Clarity looks beyond the moment itself to understand the experiences, relationships, patterns, and other influences that may have shaped what we’re seeing now.Instead of immediately looking for a strategy to change the behavior, we start by trying to understand more of what’s contributing to it. Because the more we understand, the more thoughtfully we can decide what support actually makes sense.
Meet Jillian
Jillian is a Board Certified Behavior Analyst (BCBA), writer, and educator with over 16 years of experience supporting autistic and neurodivergent individuals with complex behavioral needs across homes, schools, clinics, hospitals, and communities.Bloom was created after Jillian spent years observing the same pattern: families, educators, and professionals weren’t struggling because they lacked behavior strategies. They were being asked to respond to what they could see without enough understanding of what was happening beneath it—or enough consideration for their own capacity, regulation, and real-life environments.Her approach considers both sides of support: what the individual needs and what the people supporting them can realistically and consistently provide. Rather than reacting to behavior after it happens or building plans around what caregivers and educators should be able to do, Jillian looks at what is driving behavior, the conditions surrounding it, and what can meaningfully change—for everyone involved.When you leave Bloom, the goal isn’t for you to simply have another strategy to try. It’s for you to understand behavior differently, to see more of what’s happening beneath it, feel clearer about what to do next, and have an approach that fits the real people and real life it has to work within.
Bloom Perspectives
Behavior rarely begins where we think it does. Each Perspective explores a different part of the story that helps behavior make more sense, inviting you to slow down, ask better questions, and see behavior through a different lens. Together, they create the foundation for everything else you'll find inside Bloom.
01: BEFORE WE BEGIN
An introduction to Bloom and the philosophy that guides everything you'll find here. Before we talk about behavior, we'll first redefine where the story actually begins.
02: THE STORY WE WERE TOLD
Many of us inherited a way of understanding behavior without ever questioning where it came from. This Perspective explores the assumptions we've been taught—and what becomes possible when we begin to question them.
03: LET'S START OVER
What if we stopped asking how to change behavior and started asking what behavior is asking of us? This Perspective introduces a different framework for understanding behavior—one rooted in curiosity, context, and the whole person.
For Caregivers
Support for the moments that don't fit neatly into a behavior plan.
Parenting, caregiving, and supporting someone with complex behavior can feel isolating.Bloom was created to help you make better sense of behavior by exploring everything that comes before it. So you can respond with greater confidence and clarity.
Behavior Clarity For Caregivers
When behavior no longer makes sense.
You've probably replayed the same moments over and over, wondering what you missed.Behavior Clarity for caregivers is a personalized written review that helps uncover the story behavior has been telling long before it reached the surface. Together, we'll step back from the moment behavior became visible and explore the patterns, experiences, relationships, and everyday moments that may be shaping it.Whether you're trying to understand aggression, meltdowns, anxiety, communication, or something that simply doesn't feel explainable, the goal isn't another behavior plan.It's helping behavior finally make sense.
Bloom+ Beyond The Behavior
Behavior is complicated. Understanding it shouldn’t have to be.
Bloom+ is an on-demand collection of perspectives, trainings, real-world breakdowns, conversations, and practical resources designed to help you look beyond what behavior looks like and better understand what may be happening underneath and around it.For caregivers, educators, and professionals who want to think differently about behavior.
For Educators
For Clinicians
Free Resources
Because children aren't the only ones who need support.
A quick tool that gives you immediate behavior explanations and action steps.